2017 TOYOTA PRIUS
Take everyone by surprise.
starting msrp 
est. mpg 
Toyota Safety Sense™ (TSS)
Every 2017 Prius model is equipped Toyota Safety Sense™ P (TSS-P), an advanced suite of safety technologies to help you drive with confidence.
LED headlights, LED taillights, and available 17-in. wheels help Prius make one powerfully stylish statement.
A double-wishbone rear suspension combined with the body rigidity and aerodynamics of Prius help create a stunningly smooth ride.
Available features like Qi-compatible wireless smartphone charging and Intelligent Clearance Sonar (ICS) help you get more fun from every drive.
- 54/50 est. mpg 
- Smart Key System  on driver’s door with Push Button Start
- Integrated backup camera 
- Entune Audio
- Toyota Safety Sense P (TSS-P) 
- 58/53 est. mpg 
- 15-in. alloy wheels with two-tone wheel coverss
- 4.2-in. color dual Multi-Information Display (MID)
- Cruise Control
- 54/50 est. mpg 
- Smart-flow climate control system
- Entune Premium Audio with Integrated Navigation  and App Suite 
- Qi-compatible wireless smartphone charging 
- 54/50 est. mpg 
- 17-in. 5-spoke alloy wheels
- SofTex-trimmed seats with contrast stitching
- Integrated fog lights with LED accent lights
- 54/50 est. mpg 
- Blind Spot Monitor (BSM)  and Rear Cross-Traffic Alert (RCTA) 
- SofTex-trimmed heated front seats
- Available color Head-Up Display (HUD)
- 54/50 
- Entune Premium JBL Audio with Integrated Navigation  and App Suite 
- Rain-sensing variable intermittent windshield wipers
- Available Intelligent Clearance Sonar (ICS)  with Intelligent Parking Assist (IPS) 
 MSRP excludes the Delivery, Processing and Handling Fee of $885 for Cars, $960 for Small/Medium Trucks (Sienna, RAV4 Gas, RAV4 Hybrid, Highlander Gas, Highlander Hybrid, 4Runner and Tacoma), $1,195 for Large SUVs (Sequoia, Land Cruiser), and $1,195 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling Fee” and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota’s overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
 2017 EPA-estimated 54 city/50 highway/52 combined mpg for Prius. Actual mileage will vary.
 The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system.
 The backup camera does not provide a comprehensive view of the rear area of the vehicle. You should also look around outside your vehicle and use your mirrors to confirm rearward clearance. Environmental conditions may limit effectiveness and view may become obscured. See Owner’s Manual for details.
 Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. Depending on the conditions of roads, weather and the vehicle, the system(s) may not work as intended. See Owner’s Manual for additional limitations and details.
 2017 EPA-estimated 58 city/53 highway/56 combined mpg for Prius Two Eco. Actual mileage will vary.
 Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner’s Manual for details.
 Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.
 Qi wireless charging may not be compatible with all mobile phones, MP3/WMA players and like models. When using the wireless charging system, avoid placing metal objects between the wireless charger and the mobile device when charging is active. Doing so may cause metal objects to become hot and could cause burns. To prevent damage to devices, do not leave the devices in the vehicle. Temperature inside may become high, resulting in damage to the device.
 Do not rely exclusively on the Blind Spot Monitor. Always look over your shoulder and use your turn signal. There are limitations to the function, detection, range and clarity of the monitor. See Owner’s Manual for details.
 Do not rely exclusively on the Rear Cross-Traffic Alert system. Always look over your shoulder and use your mirrors to confirm rear clearance. There are limitations to the function, detection, range and clarity of the system. See Owner’s Manual for details.
 Intelligent Clearance Sonar (ICS) is designed to assist drivers in avoiding potential collisions at speeds of 9 mph or less. Certain vehicle and environmental factors, including an object’s shape and composition, may affect the ability of the ICS to detect it. Always look around outside the vehicle and use mirrors to confirm clearance. See Owner’s Manual for details.
 The Intelligent Parking Assist system requires driver brake control. Always look around outside the vehicle and use mirrors to confirm clearance.