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2019 TOYOTA PRIUS

Be in your element.

$23,770
starting msrp

54/50
est. mpg

Prius Colors

Exterior Photos

Interior Photos

Prius Highlights

PRS_MY19_0003_V001

Versatility
The 2019 Toyota Prius offers ample cargo space for your impromptu adventures or calculated itineraries. If up to 65.5 cu. ft. of space isn’t enough to hold all your gear, cargo cross bars are available to share the load. And with its available AWD-e, you can more easily seek out hidden gems—like that quiet surf spot or bustling marketplace. Wherever your spirit takes you, the new Prius lets you be in your element.

TSS

Toyota Safety Sense™ 2.0 (TSS 2.0)
Every Prius model is equipped with Toyota Safety Sense™ P (TSS-P), an advanced suite of safety technologies to help you drive with confidence.

Interior Technology
With all the tech built into Prius, you’re not lost—you’re exploring. Boost your journeys with the available 11.6-in. HD multimedia display, and discover a soundtrack for each outing with Entune™ Premium JBL® 42 Audio. The available color Head-Up Display (HUD) projects important information right on the windshield to take your driving experience to the next level.

Stylish Exterior
From city streets to mountain highways, navigate all roads with style and confidence. The aerodynamic profile of Prius not only conveys a dramatic look, but also serves to enhance fuel efficiency. Each feature on Prius is purposefully designed to encourage you to embrace more of life’s moments with fewer compromises.

Prius Models

L Eco
$23,770 starting

  • 58/53 est. mpg
  • 15-in. 5-spoke alloy wheels with full wheel covers and P195/65R15 tires
  • Two rear USB 2.1A ports
  • Toyota Safety Sense P (TSS-P) standard
  • Integrated backup camera
  • Smart Key System on driver’s door with Push Button Start
  • 24-hour Roadside Assistance for three years and unlimited miles
  • Up to 27.4 cu. ft. of cargo space

LE
$24,980 starting

  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
  • Intelligent Clearance Sonar (ICS) with Intelligent Parking Assist (IPA)
  • Up to 24.6 cu. ft. of cargo space

XLE
$27,820 starting

  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • 17-in. 5-spoke alloy wheels with titanium-finished wheel inserts and P215/45R17 tires
  • SofTex®-trimmed heated front seats with 8-way power-adjustable driver’s seat with power lumbar support and 4-way adjustable front passenger seat
  • Qi-compatible wireless smartphone charging with charge indicator light
  • Rain-sensing variable intermittent windshield wipers
  • SofTex®-trimmed heated tilt/telescopic steering wheel
  • Smart Key System on three doors with Push Button Start, and remote illuminated entry

Limited
$32,200 starting

  • 54/50 est. mpg
  • Toyota Safety Sense P (TSS-P) standard
  • Adaptive Front-Lighting System (AFS) with auto-leveling headlights
  • 17-in. 5-spoke alloy wheels with titanium-finished wheel inserts and P215/45R17 tires
  • Entune Premium JBL® Audio with Integrated Navigation and Entune® App Suite—with 11.6-in. high-resolution touch-screen
  • Safety Connect®
  • Color Head-Up Display (HUD)

LE AWD-e
$26,380 starting

  • 52/48 est. mpg
  • Electronic On-Demand Compact All-Wheel Drive (AWD-e)
  • Toyota Safety Sense P (TSS-P) standard
  • 15-in. 5-spoke alloy wheels with two-tone wheel covers and P195/65R15 tires
  • Integrated fog lights with LED accent lights
  • Up to 24.6 cu. ft. of cargo space

XLE AWD-e
$28,820 starting

  • 52/48 est. mpg
  • Electronic On-Demand Compact All-Wheel Drive (AWD-e)
  • Toyota Safety Sense P (TSS-P) standard
  • SofTex®-trimmed heated tilt/telescopic steering wheel
  • Qi-compatible wireless smartphone charging with charge indicator light
  • SofTex®-trimmed heated front seats with 6-way adjustable driver’s seat