About Us

Thanks very much for spending time on our website. We’re delighted that you’re considering Santa Margarita Toyota as the place to purchase your next car or truck. Our commitment to you is to never waste your time, or your money – that’s why our advertising slogan is “We Get It” – and we do.

Our family has been selling cars in Southern California since the early 1950s, and in Rancho Santa Margarita since 1997. We have been in the Ford business for most of that time but were lucky enough to purchase Santa Margarita Toyota in 2016. After spending a great deal of time talking to our Toyota customers, we determined that most of them considered the traditional car-buying process an ordeal, something to be suffered through in order to get a new vehicle at a hopefully fair price. Lots of hassle, lots of back and forth, lots of wasted time, and all made worse by not knowing if they really got a good deal or not.

That’s why we have introduced EZ Price.

What’s EZ Price? We like to say that it’s Easy, Right, and Simple. EZ Price is our way of making our transactions transparent, by plainly showing our best price on every vehicle in stock, every day, in person and online. We discount every one of our cars and trucks to reflect supply and demand and market availability, and we shop our competition constantly to make sure that our prices are competitive. This means that you (and we) don’t have to go through the old way of doing business like other dealers, with all the hype, hassle, pressure and back and forth. Most importantly, you don’t have to be a great negotiator at Santa Margarita Toyota to get a great price – everybody pays the same.

If this sounds attractive to you, then we have something in common – it’s more enjoyable for our employees, too, to spend their time with you making sure that you have all the information you need to make an informed decision, and not haggling over price. Our salespeople are product specialists, and they are not paid on commission. That means that their income is not determined by how much you spend. Isn’t that a better way to buy a car?

We’re the only Toyota dealer in Orange County that can say these things, and we’re confident that you’ll find our way of doing things refreshing and hopefully, even fun! We look forward to doing business with you.

Jim Graham, President, and Owner
Santa Margarita Toyota